Onboarding partners: Arctic Everesting

Jonas Orset

With just over a week until Arctic Everesting Challenge, partners are coming on board, and together we are preparing for a cycling event to remember.

LAST CALL: New potentials partners who want to be involved are prompt to announce their interest before Saturday April 26th.

On April 2nd 2022, The Nordic Trailblazer, Jonas Orset, is doing an Arctic Everesting on Svalbard, Norway. 

The task is to do an Everesting bike challenge and ride 8850 meter elevation in the climb from road 400 to Gruve 3 near Longyearbyen.

The mission is to raise NOK 50.000 to the work of Hope for Justice to put a stop to modern slavery and human trafficing, which is timely while many Ukrainian people are becoming refugees and are especially vulnerable to traficers. 

Our ambition is to use the amazing bike challenge to raise money for the cause, while making a story about the challenge, and share it with people all over the world. 

We will highlight our partners and their products, and create content they want to use in their own marketing channels. We create photos and a Mini doku video made by professional photographers. The content will be shared widely in national media and international cycling magazines. The story of the Arctic Everesting will be the glue to the book written from the Author Espen Vinje which will be released in early November 2022 and partners will be mentioned.  

Last year we did an Everesting Challenge in The Tunnel of Jordalen. The goal was to spread light in the tunnel, as many people faced a dark time due to covid.


Svalbard is our place for an Arctic Everesting. Photo: Canvas.

Partners involved to make a difference

We are proud to share our main partners for the event, as of March 24th.

CCN Sport

CCN Sport is a Hong Kong based sport clothing company with factories in China and Philippines. Personally, I known them since 2014, and I have been racing for the company many times in China.

I am happy to be able to make this Everesting event possible with their support, and we find it encouraging that we can go together, across borders and cultural differences, to empower the fight on modern slavery. It is a great statement that CCN do support the work of Hope for Justice and the people of Ukraine in this crisis.

I will ride in the CCN clothing during the event to stay warm, yet functional through the rough Arctic conditions to prove their clothing will work in the most extreme conditions.


Komoot is a world wide web platform created to create and share adventures. On their website you may get inspired, finding new routes or create your own.

I have been a partner with Komoot the last year, and I am really happy about them being a partner of the Arctic Everesting. We hope to inspire people to seek their own adventures, through our story from Svalbard.

Our story will be published on Komoot and accessible for all.

The partnership gives us an international reach, and we are really happy to have Komoot on board.

The University Centre in Svalbard – UNIS

The University Centre in Svalbard (UNIS) is the world’s northernmost higher education institution, located in Longyearbyen at 78º N. They provide research-based education of the next generation of Arctic experts in biology, geology, geophysics and technology.

We are grateful that UNIS are supporting our challenge, helping us with lodging and logistics during the challenge.

Their Sectionleader in Operations and fieldsafety, Tomm Christian Steen, has been a key actor to help us with local-based knowledge.


We have been in touch with many people and companies who are helping in one or another way.

Many should be mentioned, and more people will be on this list, and we are grateful for each one of you.

Media outreach

We are working closely with medias from different parts of the world to share Arctic Everesting Challenge. We want our mission to be well-spread and inspire people around the globe.

We want through our own content creation by two photographers, and interviews with media to highlight our partners who makes this possible.

We hope the outreach will help the cause and help us raise money for Hope for Justice work towards safety of the Ukrainian refugees.

  • NRK Radio Finnmark og Troms (March 24th, 2022)
  • Svalbardposten (article March 16th, 2022)
  • Østlandets Blad
  • Sykkelmagasinet
  • Hells 500
  • Komoot platform and SoMe

Raising money for Hope for Justice

Ukrainian refugees. Illustration by Hope for Justice.

During this Ukraine crisis, many women and children has left their homes and men. They are tired, desperate, and vulnerable, and in a chaotic situation the may be a target for human traffickers. This was also stated in the NRK Evening News March 8th. In a crisis the refugees deserves to be safe and not become victims of abuse, forced labor, or prostitution.

Therefore I we want to highlight the work from Hope for Justice to secure their safety. This is close to my heart and I hope you want to help to fundraise NOK 50.000,- (€5.000).

FUNDRAISE: Facebook fundraiser to Hope for Justice

Photo: Joakim Birkeland.

LAST CALL: New potentials partners who want to be involved are prompt to announce their interest before Saturday April 26th.

Please contact to be involved for a challenge we all will remember!

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram