For more than a decade Jonas Orset has been an unique character in the world of cycling. His efforts extends far beyond that of a typical competitive cyclist. From early success as one of Norway's top U23 cyclist to becoming a household name within the cycling community.
While pursuing competitive goals he has always remained stedfast as a true cycling ambassador. Promoting the joy, adventures, and health benefits that cycling can provide.
A pioneer with success both as a competitive cyclist, adventurer, and creator. Constantly pushing the boundaries of what can be achieved through the power of cycling. Breaking new ground, and forging his own paths in hope of inspiring others.
Now carving out yet a new track, embarking on new adventures and even more trailblazing efforts. He is ready to take the stage as The Nordic Trailblazer!
The Pillars
Focus areas
Pro Gravel
The Nordic Trailblazer's main focus as a cyclist will be within the exciting and up and coming world of gravel. Setting out to claim the spot as the first Nordic pro gravel rider and be the most prominent Nordic rider within the gravel scene.
Adventour
Outside the domain of competitions seeking out new adventures will be a continuing aspect of The Nordic Trailblazer. Whether it's through a well planned endeavor or if an unexpected opportunity should arise, he is ready to embark on the next journey wherever it may lead. Traveling to new places, experiencing new cultures and connecting with people along the way.
101 Community
Priority will also be placed on teaching and sharing valuable insights, knowledge and experiences. To build engagement and community through organizing events and races. To provide coaching and to create common platforms and arenas in order to include and expose people to the wonders of cycling.
Green Future
As a founder of Green Cycling Norway, the importance of sustainability and cycling's potential to aid and contribute towards positive change will play a key role for The Nordic Trailblazer. Promoting the benefits of cycling for both personal and societal health.
Achievements
30 Countries
Raced or biked in
Check map below
Winner of
Grand fondo world tour
2017 & 2018
WORLD RECORD 10.000 HM
2018
Completed
1012 km in 36 hours
2020
Winner of
Trondheim - Oslo
540 km
2017 & 2019
Countries raced or biked in
The Icon
A feature of the logo is an icon representing all the important components of The Nordic Trailblazer:
The Cross
The cross represents Jonas' beliefs and Christian upbringing. It is also an integral part of the Nordic countries shared history and heritage, which is why it is an included element in most of the nordic flags.
The Viking
The Viking is a Nordic traveler and adventurer. The legacy and traces of the viking age still lives on in the Nordic today. They were Expert navigators exporting Nordic culture to foreign land while simultaneously bringing foreign influences back home.
As a world traveler from early on in his cycling career, Jonas has ventured out in the same spirit, being a promoter of Nordic cycling culture, while taking international cycling culture back with him to share with others.
The Bike
The bike is what makes it all possible. A vehicle for transportation, an equipment to use in competition, a companion to travel the world with, a tool that can change lives, and a passion to share with others.
The Team
The Nordic Trailblazer is supported by a hard working crew.
Kent Erik Harridsleff
Designer / Photographer / Web
Bjørn Bergenheim
Team manager
Dennis Oxaas
Manager / Advisor
Joakim Birkeland
Video & Content Creation
Jofre Prunera
Coach
Espen Holm
Physio
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